Abbas, G.A. and M. sheet Albasso, M.E. 2021. The role of the sports marketing mix in improving the effectiveness of the marketing performance of sports organizations A field study in sports organizations in the Kurdistan Region of Iraq. Tikrit Journal of Administrative and Economic Sciences. 17, 56, 4 (Dec. 2021), 187–201. DOI:https://doi.org/10.25130/tjaes.17.56.4.11.