OTHMAN, Nashwan Hashem; AL-HAMADANI, Alaa Abdel Salam. The smart customer contribution to promoting creativity in the marketing mix: An exploratory study of the opinions of a sample of customers and employees of private banks in Nineveh Governorate. Tikrit Journal of Administrative and Economic Sciences, [S. l.], v. 18, n. 58, 2, p. 395–413, 2022. DOI: 10.25130/tjaes.18.58.2.22. Disponível em: https://www.tjaes.org/index.php/tjaes/article/view/419. Acesso em: 28 jul. 2026.