MUSHER AL-MADHEE, Dalal Jasim. The impact of brand authenticity in achieving the well-being of customers: An exploratory study of the opinions of a sample of employees at Zain Iraq Telecom Company. Tikrit Journal of Administrative and Economic Sciences, [S. l.], v. 18, n. 60, 3, p. 561–582, 2022. DOI: 10.25130/tjaes.18.60.3.31. Disponível em: https://www.tjaes.org/index.php/tjaes/article/view/1331. Acesso em: 15 nov. 2026.