HUDA FADHIL GATEA. Investigating the effect of personalized online shopping services on purchase intention or the mediating role of product hedonism: Amazon store in Baghdad. Tikrit Journal of Administrative and Economic Sciences, [S. l.], v. 22, n. 73 part 2, p. 716–734, 2026. DOI: 10.25130/tjaes.22.73.2.33. Disponível em: https://www.tjaes.org/index.php/tjaes/article/view/2710. Acesso em: 12 oct. 2026.