The role of strategic lens in innovation performance An analytical study of the opinions of a sample of managers in Asia Cell Company/Iraq
Article Sidebar
THIS IS AN OPEN ACCESS ARTICLE UNDER THE CC BY LICENSE
Main Article Content
Abstract
The main purpose of the current study is to test the correlation and effect relationships between the two variables of strategic lens and innovation performance with their dimensions. In implementation of this purpose and in order to answer the questions of the study and achieve its objectives, the study was implemented in Asia Cell Company. The study population consisted of (262) managers in the company's branches, and the questionnaire was distributed to a sample of (155) managers. After collecting the questionnaires, it appeared that there were (150) questionnaires suitable for statistical analysis, with a response rate of (97%). As a result, the study sample consisted of (150) managers in the various branches of the company. In order to analyze the data obtained from the respondents, the researcher used the statistical analysis programs (SPSS V.25) and (AMOS V.25). Thus, the research reached the acceptance of all hypotheses, and came out with a set of conclusions, the most important of which was the presence of a significant effect of strategic lens in enhancing innovation performance, and this means that strategic lens are a powerful tool for improving innovation performance and strategic thinking within Asia Cell. The researcher presented a set of recommendations, the most important of which is that if the Asia Cell company under study wants to enhance and improve its innovation performance, it is recommended to rely on the use and application of strategic lens with their dimensions in all short, medium and long-term strategic plans.
Downloads
Article Details
References
اولاً. المصادر العربية:
العبادي، هاشم فوزي العبادي والذبحاوي، سناء عبد كريم، (2017)، "العدسة الإستراتيجية ودورها في تمركز المنظمات في القمة الإستراتيجية: دراسة تطبيقية في مركز البشير للتسوق في محافظة النجف الاشرف". مجلة الغري للعلوم الاقتصادية والادارية، المجلد (14)، العدد (3)، الصفحات 234-271.
ضيدان، سيف أنور ولفتة، بيداء ستار، (2021)، "تأثير أبعاد العدسة الاستراتيجية في تحقيق الأداء الريادي الضريبي: بحث تطبيقي في الهيئة العامة للضرائب". مجلة دراسات محاسبية ومالية، المجلد (16)، العدد (54)، الصفحات 1-16.
الجنابي، خلدون حسين، (2019)، توظيف العلاقة بين العدسة والرشاقة الاستراتيجية ودورها في تعزيز الاقتدار المعرفي، رسالة ماجستير –كلية الإدارة والاقتصاد – جامعة تكريت.
ثانياً. المصادر الاجنبية:
Park, K., & Jang, S. S., (2022), Do coffee chains have strategic superiority? An examination of the intra-regional and size strategies of coffee chains. International Journal of Hospitality Management, 105, 103254.
Johnson, Gerry & Scholes, Kevan & Whittington, Richard, (2005), "Exploring Corporate Strategy Text and Cases", Seventh edition published, Pearson Education Limited, Printed and bound by Rotolito Lombarda, Italy
Dawans, V., Alter, K., & Miller, L., (2009), The four-lens strategic framework. Toward an Integrated Social.
Padurean, L., (2010), Looking at destination governance through three lens. BEST EN
Durand, R., Szostak, B., Jourdan, J., & Thornton, P. H. (2013). Institutional logics as strategic resources. In Institutional logics in action, part A (Vol. 39, pp. 165-201). Emerald Group Publishing Limited.
Petrakis, P. E., & Konstantakopoulou, D., (2016), Uncertainty in entrepreneurial decision making: the competitive advantages of strategic creativity. Springer.
Al-Zu'bi, H. A., (2018), The role of mindfulness in strategic creativity: an empirical investigation. International Journal of Business Innovation and Research, 15(3), 269-276.
Mohamed, S. K., Suliman, A. E. T., Mazen, J. A. S., & Abu-Naser, S. S., (2020), Strategic Creativity in Islamic Banks in Palestine between Reality and Implementation. International Journal of Academic Accounting, Finance and Management Research (IJAAFMR), 4(3).
Keshta, M. S., El Talla, S. A., Al Shobaki, M. J., & Abu-Naser, S. S., (2020), Strategic Creativity and Influence in Enhancing the Perceived Organizational Reputation in Islamic Banks.
Quezada, L. E., López-Ospina, H. A., Ortiz, C., Oddershede, A. M., Palominos, P. I., & Jofré, P. A., (2022), A DEMATEL-based method for prioritizing strategic projects using the perspectives of the Balanced Scorecard. International Journal of Production Economics, 249, 108518.
Asahaq Naser Hussain and Abbas Gatea Atiya, (2019), Strategic Lens Practices and their Role in Achieving Strategic Transparency. Jour of Adv Research in Dynamical & Control Systems, Vol. 11, 01-Special Issue, 2019.
Muñoz, L. A., Bolívar, M. P. R., & Muñoz, C. A., (2022), Political determinants in the strategic planning formulation of smart initiatives. Government Information Quarterly, 101776
Albats, E., Alexander, A., Mahdad, M., Miller, K., & Post, G., (2020), Stakeholder management in SME open innovation: Interdependences and strategic actions. Journal of Business Research, 119, 291-301.
Tower, A. P., Hewett, K., & Saboo, A., (2021), Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. External strategic international alliances. Journal of Business Research, 123, 302-312
Johansson, A. E., Raddats, C., & Witell, L., (2019), The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers. Journal of Business Research, 98, 328-338.
Andriukaitiene, R., Cherep, A. V., Voronkova, V. H., Punchenko, O. P., & Kyvliuk, O. P., (2018), Managing organizational culture as a factor in organizational change. Гуманітарний вісник Запорізької державної інженерної академії, (75), 169-179
Hughes, D. J., Lee, A., Tian, A. W., Newman, A., & Legood, A., (2018), Leadership, creativity, and innovation: A critical review and practical recommendations. The Leadership Quarterly, 29(5), 549-569
Zhou, J., & Oldham, G. R., (2001), Enhancing creative performance: Effects of expected developmental assessment strategies and creative personality. The Journal of Creative Behavior, 35(3), 151-167
Kheng, K. K, (2008), Relationship between knowledge and innovation performance: the mediating role of absorptive capacity, Master Thesis.
Pai, F. Y. & Chang, H. F., (2013), The Effects of Knowledge Sharing and Absorption on Organizational Innovation Performance – A Dynamic Capabilities Perspective, Interdisciplinary Journal of Information, Knowledge, and Management, V. 8, N.1.
Back, L., & Landberg, I., (2014), Culture as a Driver of Innovation Performance: A case study at the ASSA ABLOY Group.
Eren, M. Ş., (2019), The Relationships Between Customer Orientation, Innovativeness, Product Innovation Performance and Firm Performance. Journal of Economics and Social Research, 6, 12.
Ali, M. A., Hussin, N., Haddad, H., Al-Araj, R., & Abed, I. A., (2021), Intellectual capital and innovation performance: Systematic literature review. Risks, 9(9), 170
Novitasari, D., Supiana, N., Supriatna, H., Fikri, M. A. A., & Asbari, M., (2021), The role of leadership on innovation performance: Transactional versus transformational style. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 7(1), 27-36.
Mumford, M. D., Fichtel, M., England, S., & Newbold, T. R., (2023), Leader thinking, follower thinking: leader impacts on follower creative performance. Annual Review of Organizational Psychology and Organizational Behavior, 10, 413-440
Guo, H., (2022, December), The Perceived Risk, Creativity Mechanism, Innovation Performance and Organizational Performance of Factoring Companies. In 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) (pp. 744-761). Atlantis Press.
Aboelmaged, M. G., (2014), Linking operations performance to knowledge management capability: the mediating role of innovation performance. Production Planning & Control, 25(1), 44-58.
Popadic, M., Černe, M., & Milohnić, I., (2015), Organizational ambidexterity, exploration, exploitation and firms innovation performance. Organizacija, 48(2), 112-119.
Mueller, V., Rosenbusch, N., & Bausch, A., (2013), Success patterns of exploratory and exploitative innovation: A meta-analysis of the influence of institutional factors. Journal of Management, 39(6), 1606-1636.
Pscheidt-Gieseler, T. C., Didonet, S. R., Toaldo, A. M. M., & Martins, T. S., (2018), The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance. International Journal of Business Innovation and Research, 15(3), 277-300
Duarte, A. A. D., Aguilar, J. T. M., & Martínez, M. E. R., (2022), Dimensions of Innovation Performance for Business Competitiveness. Advances in Management and Applied Economics, 12(5), 1-3
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of production economics, 133(2), 662-676.
Fernandes Rodrigues Alves, M., Vasconcelos Ribeiro Galina, S., & Dobelin, S., (2018), Literature on organizational innovation: past and future. Innovation & Management Review, 15(1), 2-19.
Khadem, E. N., (2023), The Impact of Marketing Excellence on The Insurance Service Engagement: an Applied Study at The National Insurance Company. World Bulletin of Social Sciences, 20, 4-12.
Dean, T., Griffith, D. A., & Calantone, R. J., (2016), New product creativity: Understanding contract specificity in new product introductions. Journal of Marketing, 80 (2), 39-58.
Phasuk, W., (2014), Market orientation and learning orientation in improving innovativeness and organizational performance of medium sized industrial businesses.