Knowledge sharing behaviors and their role in enhancing strategic diffusion: An exploratory study of the opinions of a sample of leaders in private commercial banks
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Abstract
The purpose of the study aimed to measure the role of knowledge sharing behaviors (written contributions, organizational communications, personal interactions, communities of practice) in enhancing strategic diffusion (blue ocean strategy, red ocean strategy). The study employed the (descriptive and analytical) approach, and the main question was (what is the role of knowledge sharing behaviors? In enhancing strategic diffusion in the investigated banks, in addition to other sub-questions, the study hypotheses consisted of two main hypotheses (there is a significant correlation between knowledge sharing behaviors and strategic diffusion, and there is a significant effect of knowledge sharing behaviors on strategic diffusion) in addition to other sub-hypotheses.
The study included a total of (130) participants (managers, their assistants, and department heads) at from the main offices of Iraqi commercial banks. The selected sample of (97) individuals was selected from the community, including managers, their assistants, and department heads, with a percentage of (89%) suitable for analysis. Use of statistical software (SPSS-V23) Extraction statistical methods.
The study reached a set of results: the existence of a correlation between knowledge sharing behaviors and strategic diffusion, which indicated that sharing the knowledge, skills and experience of individuals working in entire banks in any sector supports banks to improve their capabilities in strategic expansion and diffusion, and the presence of a significant effect of knowledge sharing behaviors. In strategic diffusion, and to a number of recommendations, the most important of which are: Banks must move towards investing in the field of strategic diffusion through creativity to increase their ability to face the changes and difficulties facing their operating environment, Through the ability to adapt and proactively work to enhance the expansion of banks.
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