Diagnose availability of website quality specifications in stores in the city of Kirkuk: An analytical study of the opinions of a sample of store customers
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Abstract
The research aimed to diagnose the availability of website quality specifications, represented by its dimensions ease of use, quality of information, quality of design, quality of interaction. Especially since technical developments related to customers have contributed to the increasing use of websites by customers as a source of information about the products offered by stores. And this increase in use has prompted stores to invest great efforts in developing and managing websites directed towards Customers in an attempt to avoid competitive challenges, attract new customers, and facilitate the purchasing decision-making process for existing customers. The research community of five stores are: O3, PUKO, MAXI MALL, ANKA MALL, Kirkuk weekly market, in Kirkuk city. The researchers adopted the descriptive analytical approach in order to describe and analyze the data collected. They used the questionnaire as a tool for collecting data, and relied on the customers of the stores researched in the city of Kirkuk as a sample for the research, In light of the broad population of the research, the researchers chose a random sample representing (250) customers. Which was Distributing questionnaires to them, and (228) questionnaires were recovered, of which (17) were damaged and not suitable for analysis, The number valid for analysis was (211) questionnaires, with a percentage of (84.5%).
The research reached a set of results the most important of which are: according to the perception of customers of the surveyed stores, the quality specifications of the website are available, by petitioning them these websites and their distinctive specifications contribute to providing their requirements, and play a vital role in preserving them and attracting new ones. In light of the conclusions, the research recommended several recommendations the most prominent of which are: Urging the management of the stores investigated to develop and update simple and non-websites complicated has high-quality specifications. Through communication with companies specializing in software or agreement with specialized programmers and engineers to create websites with high quality specifications, Employing individuals with experience in website management.
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