المصادر العربية:

معيوف، واخرون، 2022، دور بحوث التسويق في اتخاذ القرار، مجلة الاجتهاد للدراسات القانونية والاقتصادية، مجلد:11، العدد1. DOI: https://doi.org/10.12816/0059826

2– عنبة، هالة محمد لبيب،علي هبة فوائد،السعدي، نيرمين، رشوان، مرفت، 2017،التسويق المبادى والتطورات الحديثة،كلية التجارة، جامعة القاهرة.

3- الأحمد ,شيندي يوسف، 2017، تاثير العلامة التجارية في اتخاذ قرار الشراء، دراسة ميدانية على شباب الجامعي في سوريا، مجلة جامعة البعث، المجلد، 39 العدد2.

ثابت وهدى محمد،

viral marketing and its impact on consumers purchasing decisiuon-making process: astudy on social networking sites used by isllamic university students in the gaza strip, (2017).

ثانياً. المصادر الأجنبية:

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Hindarsah, Ida, 2021, The influence of service quality, emotional marketing and spiritual marketing on customer satisfaction. Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12.3: 3685-3689.‏ DOI: https://doi.org/10.17762/turcomat.v12i3.1650

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Mandina, Siphiwe P., Tendai Ngwenya, and Munesu Muzadzi, 2014, Effectiveness of emotional marketing on brand loyalty in State Run Universities. European Journal of Business and Management 6.13: 68-77.‏

Kotler, Philip, 2019, Armstrong, Gary and Harris Lloyd, Principles of Marketing, USA,

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Tian, E., Zhan, F., Walker, R., Rasmussen, E., Ma, Y., Barlogie, B., & Shaughnessy Jr, J. D., 2003, The role of the Wnt-signaling antagonist DKK1 in the development of osteolytic lesions in multiple myeloma. New England Journal of Medicine, 349(26), 2483-2494.‏ DOI: https://doi.org/10.1056/NEJMoa030847

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Kidwell, Roland E., Franz W. Kellermanns, and Kimberly A. Eddleston. Harmony, justice, confusion, and conflict in family firms: Implications for ethical climate and the fredo effect. Journal of business ethics 106.4., 2012, 503-517. DOI: https://doi.org/10.1007/s10551-011-1014-7

Dube, Siphiwe. Muscular Christianity in contemporary South Africa: The case of the mighty men conference. HTS: Theological Studies 71.3 2015, 1-9.‏ DOI: https://doi.org/10.4102/hts.v71i3.2945