The Impact of Strategic Deception on Building the Mental Image of Market Consumers: An exploratory study of the opinions of a sample of some vendors in City Mall in Najaf
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Abstract
The current research aims to reveal the impact of strategic deception in its dimensions (concealment of correct information, evasion, strategic ambiguity, impression management) in building the mental image of market consumers, and the issues that the strategic study focuses on. The research adopted the descriptive analytical approach, as a questionnaire was designed to measure the variables of the study and was distributed to a sample of City Mall sellers in Najaf. The research sample size was (35). Among the most prominent results of the study is the existence of a significant effect of strategic deception in building the mental image of the market consumers. The study presented a series of recommendations, the most important of which is to make greater efforts to reduce the phenomenon of strategic deception, which has a negative impact on society as a whole and requires the activation of control at all levels.
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