ALI ZAKHOY, Hayman Shamsadeen. The effectiveness of market orientation strategy in customer relationship management: A field study in Altunsa company. Tikrit Journal of Administrative and Economic Sciences, [S. l.], v. 19, n. 61, 2, p. 523–544, 2023. DOI: 10.25130/tjaes.19.61.2.28. Disponível em: https://www.tjaes.org/ojs/index.php/tjaes/article/view/739. Acesso em: 7 mar. 2026.