Use the brand as a tool to enhance customer confidence An exploratory study of the opinions of a sample of customers at the Carrefour store
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Abstract
The current research seeks to clarify the role of the brand as a tool to enhance customer confidence, as both the brand and customer trust are two very important topics, especially in light of the overcrowding of markets with different brands that differ in customer confidence, and this is what motivated us to highlight these two important topics and choose the appropriate field They are represented by the Carrefour store in the city of Erbil, and the research also aims to define the relationship between these two variables statistically and at the macro and micro levels, and the descriptive analytical method has been adopted as it is compatible with social phenomena and the measurement of linking and influence between them in a manner that enhances the results of the current research, With regard to the analytical aspect, the questionnaire was used as a main tool to collect data from the research sample represented by customers of the Carrefour store in Erbil Governorate, where 65 forms were distributed to the customers of the store with a response rate of 100%. and the need for the organization in question to train and select competent sales representatives to deal with customers to increase their confidence in the organization.
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