اولاً. المصادر العربية:

مبارك، محمود احمد عبد الحميد، 2006، العلامة التجارية وطرق حمايتها وفق القوانين النافة في فلسطين، رسالة ماجستير منشورة.

المومني، مبارك، 2018، العلامة التجارية وأثرها على انطباعات المستهلك والقرار الشرائي، مجلة الكوفة الاردن العدد 40.

خزيمة، احمد محمد، 2015، أثر العلامة التجارية على قرار شراء المستهلك الأردني للهواتف الخلوية: دارسة ميدانية في مدينة عمان، رسالة ماجستير، قسم التسويق، كلية الاقتصاد والعلوم الادارية جامعة الزرقاء.

ثانياً. المصادر الأجنبية:

Khan، M. Aslam, Rehman, Kashif ur & Ali, Imran, 2009, Consumer’s Trust in the Brand: Can it be built through Brand Reputation, Brand Competence and Brand Predictability, https://www.researchgate.net/publication/42385941.

Cho, Eunjoo, 2011, Development of a brand image scale and the impact of love marks on brand equity, a dissertation submitted to the graduate faculty in partia fulfillment of the requirements for the degree of doctor of philosophy, Iowa State University.

Blain, Carmen Rae, 2005, supmiited to the faculty of graduate studies in partial fulfilment of the requirements for the degrr of masters of business adminstration, university of calgary.

Clarke, J., 2000, Tourism brands: An exploratory study of thebrands box model, Journal of Vacation Marketing, Vol. (6), No (4): 45-329.

Yin, R.K., 2011, Qualitative Research from Start to Finish, The Guilford Press: New York

Melewar. C., Badal, E. and Small, J., 2006, Danone branding strategy in China, Brand Management, 13 (6), pp. 407-417

Mudambi. S, 2002, branding importance in business-to-business markets; Three-buyer cluster. Industrial marketing management, 31 (6).

Tulin Erdem, Joffre swait and Ana Valenzuela, 2006, Brands as signals; A cross country validation study; Journal of marketing; Volume 70

Aaker, D. A., 2004, Building Strong Brands, the Free Press, New York.

Gregory, James R. Wiechmann, Jack, G. 2008 Branding: Across Borders

Hague, P., & Jackson, P., 2009, The Power of Indusrial Brands- an effective route to competitive advantage, McGraw-Hill Book Company London

Argenti, P., and Druckenmiller, B, 2009, ‘Reputation and the corporate brand’, Corporate Reputation Review, Vol. 6, No. 4,

Keller, E., Fay, B., 2013, ‘The Role of Advertising in Word of Mouth’, Journal of Advertising Research, 49 (2).

Hague ,P., & Jackson, P., 2009, The Power of Indusrial Brands- an effective route to competitive advantage, McGraw-Hill Book Company London

Argenti, P. and Druckenmiller, B., 2009, ‘Reputation and the corporate brand, Corporate Reputation Review, Vol. 6, No. 4,

Page, G. and Fearn, H., 2005, ‘Corporate reputation: what do consumers really care about?’, Journal of Advertising Research, September

Keller, Kevin L, 2012, Strategic Brand Management: Building, Measuring, and Managing brand Equity

Omar, M. and Williams, R., 2006, ‘Managing and maintaining corporate reputation and brand identity: Haier Group logo’, Brand Management, April-June, Vol. 13, No. 4-5

Ward R. M., & Michael, J.L. 2016, Internet shopping, consumer search and product branding. Journal of Product & Brand Management

Cakmak, I., 2016, the role of brand awareness on brand image, perceived quality and effect on risk in create brand trust. Global Journal on Humanities and Social Sciences, 4, 177-186

Chinomona, R. & Dubihlela, D., 2017, Does customer satisfaction lead to customer trust; loyalty and repurchase intention of local store brands? The case of Gauteng province of South Africa. Mediterranean Journal of Social Sciences, 5 (9), 23-32.

Brakus, J., 2019, Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73.

Misztal, B., 2014, Trust in Modern Societies. Cambridge: Polity Pres

Roy, Dewit, Aubert, BA, 2016, the impact of interface usability on trust in web retailers. Internet Research: Electronic Networking Applications and Policy 11

Bradach Jeffrey L, Eccles Robert G, 2014, Price, authority and trust: from ideal types to plural forms

Bottazzi, Laura, Marco Da Rin, and Thomas Hellmann. 2013, the Importance of Trust for Investment: Evidence from Venture Capital. Sauder School of Business

Schoorman, F. D., 2014, an integrative model of organizational trust, Academy of Management Review, 20 (3).

Rousseau, D, 2015, not so different after all: a cross-discipline view of trust. Academy of Management Review

Jones, Nolan. 2013, Gaining Customer Trust: A Conceptual Guide for the Salesperson. Journal of Personal Selling & Sales Management

Rousseau, D, 2015, not so different after all: a cross-discipline view of trust. Academy of Management Review