Abramowicz W., R., and Hofman, W. Suryn, and D. Zyskowski, SQuaRE, (2018),

based web services quality model. In: Proceedings of the International Multiconference

of Engineers and Computer Scientists, Hong Kong, March.

Achrol, R., and Kotler, P., (2011), Marketing in the Network Economy, Journal of

Marketing, Vol. 63, No. (7).

Akinyele, S., (2010), Customer satisfaction and service quality: customer’s re-patronage

perspectives, Journal Global of Management & Business Research Vol. 10, No. (6).

Baker, S., (2013), New Consumer Marketing: Managing a living demand system,

Chichesters John Wiley and Sons.

Day, G., (2018), Market Driven Strategy, Processes for Creating Value, New York: The

Free Pres.

Edwardson, B., (2015), Service quality: beyond cognitive assessment, Managing

Service Quality Vol. 15, No. (2).

Edwardson, B., (2017), Research and concepts: service quality improvement, Managing

Services Quality Vol. 8, No. (2).

Evans, J., and Lindsay, W., (2011), Managing for Quality and Performance Excellence,

th ed, Thomson, Southwestern.

Gummesson, E., (2019), The New Marketing-developing long-term interactive

relationships Long Range Planning, Vol. 20, No. (4).

Hernandez, E. L., (2019), Evaluation Framework for Quality of Service in Web

Services: Implementation in a Pervasive Environment, Master Thesis, INSA, Lyon.

Leffler, K., (2017), Ambiguous changes in product quality, American Economics

Review Vol. 72, No. (5).

Pallavi, Shamdasani, (2016), The Role of Reverse Marketing in Affecting Purchase

Decisions and Brand Image, School of Business Studies and Social Sciences.

Parasuraman, V., and Zeithaml A., and Berry L., (2016), Reassessment of expectations

as a comparison standard in measuring service quality: implications for further

research", Journal of Marketing, Vol. 58, No. (1).

Sawhney, M. and Kotler, P., (2015), Marketing in the Age of Information Democracy,

In Iacobuuci, D. (ed.). l Kellogg on Marketing. New York: John Wiley Ltd.

Shapiro, B., (2018), What the hell is 'market-oriented, Harvard Business Review, Vol.

, No. (6).

Wim, Biemans, and Maryse, Brand, (2005), Reverse Marketing: A Synergy of

Purchasing and Relationship Marketing, Journal International of Purchasing and

Management Materials.