The effectiveness of market orientation strategy in customer relationship management: A field study in Altunsa company
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Abstract
The current research seeks to identify the effectiveness of the market orientation strategy in managing customer relations (a field study in the Altunsa company). And the necessary information, the researcher prepared the current research tools and verified the necessary statistical characteristics of validity and reliability, and after applying the research tools, the study reached the following results:
- The dimension (orientation towards the market) of the employees of the Altunsa company is classified as very good.
- The management of customer relations in the Altunsa company is classified as being at a very good level.
3. There is a statistically significant relationship between market orientation and customer relationship management among the employees of the Altunsa company. The value of the correlation coefficient was (0.82).
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