The role of advanced technology in open creativity: A survey study in the Physicians Syndicate / Nineveh Branch
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Abstract
The current study discussed the role of advanced technology in open innovation, and its main objective is to show the extent to which advanced and modern technology is used in promoting open innovation processes (inside and outside) in the Iraqi health sector. The study attempted to answer the question: What is the extent and extent of the impact of advanced technology on open creativity? To answer this question, the quantitative (descriptive and analytical) approach was used. Where a measurement model was proposed and four hypotheses were tested. A survey was conducted, and a questionnaire was used to collect study data from the participants. And their number (341) doctors. Data and information collected from the field were analyzed using SEM (Structural Equation Modeling) and other statistical methods that were implemented using software (AMOS, SPSS and SmartPLS V.3.3.9). The results of the study revealed that advanced technology has a positive and significant impact on open creativity processes in the health sector in Nineveh in both directions (inside and out). The study suggests the need to optimally invest the technology capabilities of health units in managing health tasks in general and creativity tasks in particular. In addition, the need to govern the technology used via the Internet in health units.
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