Tourism Innovation and Its Effect in Tourism Sustainability Exploratory Study in Entertaining Tourism Sector in Mosul City
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Abstract
This study aims to determining the effects of tourism innovation in enhancing the diversity sustainable tourism. For achieving these goals, the researcher adopted the Descriptive-Analytic methods in describing and analyzing the phenomenon. the researcher select the domain of small entertaining tourism enterprises in Mosul city, the population of his study represented by small entertaining tourism enterprises, such as: (casinos, halls, games cities, parks, cafes, tourist villages), the sample of the study included the: (owners, board of directors in (Mosul games city, Dijla games city, tourist village), and managers of halls, cafes and assistants, and services supervisors). The researcher distributed (450) questionnaire and take back (421) fit for Analysis, under the (93.5%). The results of the study concentrate in the possibility of using the study model for determining the effects of tourism innovation in enhancing the indicators of sustainability tourism, the prior dimension in its effects is the marketing dimension in
enhancing the indicators of sustainability tourism in the researched domain.
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