Analysis of the effectiveness of marketing mix components and their impact on enhancing sales volume: A survey study in the General Company for the Manufacture of Medicines and Medical Supplies in Samarra
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Abstract
This study aimed to analyze the impact of marketing elements (product, price, promotion, and distribution) on sales volume in a public pharmaceutical company in Samarra. The latest descriptive elements were used for analysis to begin with. Data was collected using a questionnaire specifically designed for this purpose. (352) questionnaires were distributed to the precise composition of employees at the public pharmaceutical company. The study field was determined as the Samarra Integrated Laboratory, and the questionnaire forms were completed in full.
The study reached several important results, most notably: the existence of a significant correlation between various marketing types and increased sales. In addition, there was a statistically significant positive effect of each of the marketing elements (product, price, promotion, and distribution) on sales volume.
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