Added value through promoting value addition and support strategies: An analytical study in a selected group of Iraqi private hospitals
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Abstract
Research objective: It aims to achieve added value for the health care sector in Iraq through value addition strategies and support strategies in a group of private hospitals in Salah al-Din Governorate. To achieve this goal, the current study adopted the (descriptive analytical approach) to collect and analyze the data collected through (the questionnaire), which is a main tool for collecting data and information.
Study community and sample: The current study community represents (individuals working) in a group of private hospitals (Iraq Private Hospital, Al-Hadi Surgical Specialized Hospital, Al-Tawfiq Private Hospital) with a number of (240) workers. A non-random sample was selected and the questionnaire was distributed to them in a direct manner.
Statistical tools used: The study adopted exploratory and confirmatory factor analysis as basic structural tests for the validity of the adopted measures, a set of descriptive statistical measures, the average of the extracted variance, Cronbach's alpha, and the stability of the structure. These methods were used through statistical programs (SPSS V.24, SMART PLS4).
Value or originality: The research represents a qualitative transfer in examining the added value of the health care sector in Iraq through combining value-adding and support strategies to provide valuable health services that are in line with market and patient requirements.
The most important conclusion: The results showed that achieving added value in the surveyed hospitals is reflected in increasing customer satisfaction with the quality of services provided and patient accommodations, through the focus of the surveyed hospital administrations on providing easy access to the required information and how to provide smooth communication mechanisms with patients.
The most important suggestion: The need to benefit from enhancing the attraction of distinguished medical and administrative cadres, with the development of a strategic plan to invest resources efficiently and the continuous search for new sources of funding.
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