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Jawad Kadhim Mohammed jawad.mohammd1205@coadec.uobaghdad.edu.iq
Mohamed Sadiq Abdel Razzaq dr_aldourie@coadec.uobaghdad.edu.iq


Abstract

The research aims to apply network analysis and the quality function dissemination tool in product evaluation in the General Company for Pharmaceutical Industry and Medical Appliances / Samarra, with a study and analysis of the possibility of providing the appropriate environment for this by looking at the capabilities available to the research sample. The importance of the research is embodied in helping the company to identify the characteristics of competing products through the quality function publication tool and by comparing these characteristics with the company’s product and determining the importance of these characteristics for competitors. The research problem was also determined by the weak processes of evaluation and development of the product (Sama KSIM) produced by the company (the field of study), which generated negative effects on the final processes of product delivery. In
order to achieve the desired goals of the research and answer the questions of the problem, and among these goals, the presentation of the concepts for each of the network analysis and the tool for disseminating the quality function within its specific field at the level of the current research Where an integrative approach was used that
combines the quality function deployment (QFD) tool and the network analysis (ANP) to determine the most important engineering properties (technical requirements) to improve the quality of medical products, by identifying the main customer needs when using the medical product and determining the main engineering characteristics in the design of the medical product, In addition to determining the weights of importance for
each of the engineering properties, so a random sample of (100) individuals was selected from experts, consultants and agents with whom the State Company for the Pharmaceutical Industry and Medical Appliances/Samarra deals according to the "Steven Thompson" equation, and the research used the method of the scientific method, which is " Case study.” Data and information were collected through checklists prepared for this purpose and personal interviews with experts, consultants and agents of the company, as well as official documents and books issued by it and working on it, as well as personal notes on the workflow. The data was processed using (Microsoft Excel) and (SPSS), and the research achieved a number of results, the most prominent of which was that the highest importance to the customer's requirements was the effectiveness of drug treatment, and the highest correlation between The customer's requirements and technical characteristics are (Cefixime Trihydrate compacted) chemical properties in addition to their relationship with other technical properties, in addition to obtaining the highest importance in the technical properties of the (Sama KSIM) product. Samarra directed her attention to adopting the network analysis method in the decision-making process, as well as using the Quality House model in the process
of evaluating its products, as it contributes to knowing the extent to which its products meet customer requirements and achieve their satisfaction and loyalty.

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How to Cite
Mohammed, J. K., & Abdel Razzaq, M. S. (2022). Integration between the Quality Function Deployment Tool and the network analysis method for a drug product A case study in the State Company for the Pharmaceutical Industry and Medical Appliances/Samarra. Tikrit Journal of Administrative and Economic Sciences, 18(57, 3), 84–99. https://doi.org/10.25130/tjaes.18.57.3.6
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