The role of dynamic capabilities of industrial organization in supporting flexibility supply chain an Exploratory study of the opinions of a sample of employees at Kronji Company for the production of soft drinks, healthy water, juices, dairy products and energy drinks limited
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Abstract
The current research seeks to determine whether the dynamic capabilities in industrial organizations, in terms of their dimensions (sensing, acquisition, and reconfiguration), play a role in supporting the flexibility of the supply chain, in terms of its dimensions (supply flexibility, product flexibility, volume flexibility, delivery flexibility, distribution flexibility, and supply chain information system flexibility), within a survey study that included the opinions of (54) individuals working at Kronje Company for the production of soft drinks, healthy water, juices, dairy products, and energy drinks, Ltd., in an effort to address the field research problem that the researcher pointed out during the field visit he conducted to the company in the research field on (6/1/2025) and his review of the company’s activities, operations, and products. The researcher felt that the company needed to enhance the flexibility of its supply chain to be able to continue this diversity in its products and expand in the markets it covers, especially since the nature of the food industries in Iraq is witnessing intense competition due to the presence of many competing local and international products that cover the Iraqi market.
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