The role of strategic awareness in addressing marketing chaos: A field study of the opinions of a sample of managers in Iraqi communication companies
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Abstract
The research aims to identify the role of strategic awareness in addressing the marketing chaos of a sample of managers in Iraqi telecommunications companies, and the research problem centered on determining the intellectual and philosophical premises for this perspective at the level of Iraqi telecommunications companies. And for the purpose of achieving the objectives of the research and its assumptions. A hypothetical scheme was developed through which the nature of the logical relationships between the variables of the research and its dimensions was determined, and the researchers used the descriptive analytical approach in order to reach the results, and the questionnaire was as a major tool in collecting data and information related to the field side of the research. Where the Iraqi telecommunications companies (Asiacell, Zain Iraq, Korek) were selected as a field of research through a sample of (180) managers and the forms valid for statistical analysis were (120) forms.
The research came out with a number of results that came identical to its hypotheses, the most important of which were: The existence of a moral link between the dimensions of strategic awareness and addressing marketing chaos in the companies surveyed. Which is a strong positive correlation and at the level of sub-dimensions and was the highest correlation between (administrative awareness and addressing marketing chaos). And these results are explained that whenever the dimensions of strategic awareness are available in corporate management in terms of perception of thought and knowledge flow and sharing it with employees to increase knowledge comprehensively and take into account communication and interaction with them Whenever it leads to strengthening the marketing chaos of Iraqi telecommunications companies.
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