The Role of Green Marketing Dimensions in Promoting Green Manufacturing Strategies An Exploratory Study of the Opinions of a Sample of Individuals Working in Ready-to-Wear Factory/Mosul is a Lab and I have a Factory
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The aim of this research is to demonstrate the role of the green marketing dimensions represented in promoting green manufacturing strategies represented also in the ready-made garment factory / Mosul, my son’s factory, by clarifying the correlation and impact relationships between the two variables and dimensions as well. Presented by writers and researchers in their scientific products. As for the second method, it is an analytical exploratory method, by preparing a questionnaire form prepared for the purpose of collecting data and information related to the research, and the researchers sought to include a number of questions expressing the research problem, which was the basis for the research methodology and its reliance on the field side, the most important of which was the main question: What is the nature of the impact For green marketing in green manufacturing strategies in the organization under study, and to answer this question, a hypothesis was formulated for the research that reflects the relationships and influences between the research variables, which resulted in a set of main and subsidiary hypotheses that were tested using a number of statistical means for the data collected by the questionnaire that was distributed to (144) respondents in the organization in question, which was represented in the ready-made clothes factory / Mosul, my son’s laboratory, and the research reached a set of conclusions that the researcher presents, the most important of which are:
- The results of testing the first main hypothesis and its sub-hypothesis revealed the existence of correlations between the variable of the dimensions of green marketing and the variable of green manufacturing strategies, and this indicates the extent of the importance of the study variables for the researched organizations.
- The results of testing the second main hypothesis and its sub-hypothesis showed that there are influence relationships between the variables and dimensions adopted by the study, whether it was the effect of a variable and the dimensions of green marketing on the variable of green manufacturing strategies or the effect of the dimensions of green manufacturing strategies on the variable of green marketing, and this reinforces what was reached in light The results of the first main hypothesis.
In light of this, the researchers presented a number of proposals
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اولاً. المصادر العربية:
مليكة، طيب سليمان ووفيروز، زروخي، وعبد الرزاق، سلام، 2019، التسويق الأخضر كاتجاه حديث لمنظمات الأعمال في تحقيق البعد البيئي للتنمية المستدامة-دراسة ميدانية لعينة من المؤسسات الصناعية في الجزائر، مجلة البشائر الاقتصادية، المجلد 5، العدد 2.
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