The impact of the personality of the international director on enhancing technological performance in multinational companies An Exploratory Study in Zain Iraq Company
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Abstract
Companies in general, especially multinational companies (across borders), seek to raise the level of their performance because of their great role in their survival and continuity in light of the great global competition that the current world is witnessing. The basic problem of research stems from the fact that some international companies cannot accommodate national stadiums, which is why they must strive to host international stadiums, and this requires work to determine the best personal qualities that international managers should possess and that will improve and enhance the technological performance of companies. International that crosses borders. The importance of research by adding new information about the relationship between the variables of the company in question, and clarifying the pros and cons of each aspect and the extent of benefit from its application in the field. The aim of the research was to familiarize the company with the variables and the importance of the personality of international managers and its effective role in enhancing the performance of international companies, in addition to identifying the relationship and influence between the two variables. The descriptive method for collecting data, i.e. previous studies, books and research, was relied on in the theoretical side of the research, and the analytical method was used to prepare a questionnaire to collect and analyze data by the SPSS program for the purpose of: Analyzing and interpreting the results. The two researchers selected a sample of managers in Zain Iraq, that is, the research community, they randomly selected the sample in the concerned company, and the data were collected using an electronic questionnaire via the official e-mail of the company, such as (50). (50) Questionnaires were distributed. Valid for measuring both variables. Finally, the most prominent conclusions reached by the study are that the personality of the international director works directly in enhancing the technological performance of international companies that cross borders. The study also recommends encouraging the company’s management to maintain the approach and method of attracting personalities to enhance the needs of human resources in line with business requirements in order to improve performance.
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