Strategic Intention and its role in Achieving Competitive Advantage according to the European Model of Excellence EFQM
Article Sidebar
Main Article Content
Abstract
The main objective of the research was to explain the role of strategic intention in achieving competitive advantage according to the European model of excellence. The research was based on the fact that the competitive advantage of educational institutions stems mainly from the strategic direction or intention, which is at the same time one of the most important requirements for achieving a sustainable competitive advantage for all institutions in general and educational institutions in particular.. To achieve the above goal, the research started from the hypothesis that the presence of strategic intention among organizations is considered an important requirement for achieving their competitive advantage. The research followed the exploratory and descriptive approach by reviewing the theoretical literature, accrediting Iraqi universities as a research community, and Anbar University was chosen as a sample for the research because it has a successful experience in the field of excellence in education. The research reached a number of results, including: There is a strong connection between strategic intent and achieving sustainable competitive advantage through providing distinguished educational service, supporting academic staff members to enable them to perform according to the standards of the European model of excellence, as well as supporting creativity. The research reached a number of recommendations, including the need for a strategic intention for every institution that seeks or seeks to achieve excellence, and for higher education institutions to follow the standards of the European model of excellence and measure them constantly.
Downloads
Article Details
References
اولاً. المصادر العربية:
جراد، علاء، 2021، نموذج الجودة، 2020، مقال منشور (الامارات اليوم)، مؤسسة دبي.
الجميلي، سمير، 2019، التعليم العالي في العراق: مقاربات نقدية ورؤى استشرافية، بحث مقدم الى المؤتمر السنوي الثالث لمركز البيان للدراسات والتخطيط، بغداد – العراق.
صادق، هبه فؤاد، 2010، تطوير إدارة مؤسسات التربية الخاصة في جمهورية مصر العربية في ضوء خبرات بعض الدول المتقدمة، رسالة ماجستير غير منشورة، كلية التربية، جامعة طنطا، ص 61.
الصيرفي، محمد، 2009، التميز الإداري للعاملين بقطاع التربية والتعليم، مؤسسة حورس الدولية للنشر والتوزيع، الإسكندرية، ص 9.
الكبيسي، صلاح الدين عواد، حماد، احمد جدعان، 2020، دور ادارة المعرفة في تحقيق التفوق الاستراتيجي، مجلة العلوم الاقتصادية والادارية (JEAS)، المجلد 26، العدد 122.
ماهر، أحمد، 2013، التخطيط الإستراتيجي، الدار الجامعية للنشر، الإسكندرية- مصر.
مصطفى، محمد كمال، 2015، كيف يتم وضع استراتيجية المنظمة: التخطيط الاستراتيجي، مجلة المدير الناجح، العدد،15، ديسمبر، ص (20-27).
ثانياً. المصادر الأجنبية:
C.K. Prahalad, HBR before, University of Michigan’s Ross School of Business, 2010.
Colin, G. B. (2010). A Model for the Formulation of Strategic Intent Based on Comparison of Business and Military. Unpublished Doctorate of Business Leadership, University of South Africa.
Eric M. Olson, Stanley F. Slater, & G. Tomas M. Hult “The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior”, Journal of Marketing Vol. 69 (July 2005), 49–65
Fred, Nickols and Harvey, Bergholz, the Goals Grid, Consulting to Management 15.4 (2004) 35- 37. ProQuest. Web.2 may 2014
Gary Hamel, C.K. Prahalad,” Strategic Intent”, Harvard Business Review Competitive Strategy, From the Magazine (July–August 2005)
Gary, Hamel, ‘Creating Organizations as Amazing as the People Inside Them’, Harvard Business Review Press, 2020.
Hannassy, Tmothy F O’S, Strategic intent: The literature, the construct and its role in predicting organization performance, Journal of Management & Organization, (2016), pp. 583–598
Huang, Hsun (Tony), Binney, Wayne and Hede, Anne-Marie (2010). "Strategic marketing of educational institutions." In ANZMAC 2010: Doing more with less: Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand.
Jarzabkowski, P., & Kaplan, S. (2015). Strategy tools-in-use: A framework for understanding ‘technologies of rationality’ in practice. Strategic Management Journal, 36, 537–558.
Makori, Zachary Kodheck, The Strategic Intient Formulation Process of the Organization Listed in Narobi Securittes Exchange: Military Versus Business Perspective, A Research Project Submitted in Partial Fulfillment of The Requirement for The Award of The Degree of Master of Business Administration, School of Business, University of Nairobi, 2014
Marion, David. (2006) " The Antecedent and Consquences of a Strategic Orientation That Leads to Organizational Structure, Performance, And Competitive Advantage" (Unpublished doctoral dissertation), the University of Toledo. USA
Moore, Marguerite, (2002) " Effect of Strategic Orientation on Innovation And performance: The Case of Multiple Channle Retailing (MCR)" (Unpublished doctoral dissertation), the university of Tennessee, Knoxville. USA
Mora, Arturo Calvo-, Leal, Antonio, and Roldán, José L. (2006),"Using enablers of the EFQM model to manage institutions of higher education", Quality Assurance in Education, Volume 14 Issue: 2 pp. 99 - 122
N. Venkatraman, Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement, Management Science, Vol. 35, No. 8 (Aug., 1989), pp. 942-962, INFORMS
Obonyo, M. O. (2020). Strategic intent and its impact on organizational performance of electronic media in Kenya: An empirical review. International Academic Journal of Human Resource and Business Administration, 3(8), 91-98
Skelton, A. (2005). “Understanding Teaching Excellence in Higher Education: towards a critical approach.” London: Routledge.
Steed, Carol (2003), “EFQM Excellence Model Higher Education Version”, Sheffield Hallam University, with endorsement from the European Foundation for Quality Management.
Zaira, Mohamed: The 4Ps: of Organizational Excellence, publishing TQM College, Dubai: TQM College, 2003, p.2