The availability of the ISO 27001 standard and its role in enhancing the Hooked strategy: an analytical study of the views of a sample of managers in internet service companies in some Iraqi cities.
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This research aims to verify the availability of ISO27001 and its role in enhancing the hooked strategy in Internet service companies in some Iraqi cities. After reviewing the research literature, the concepts were written, the model was built, and the hypotheses were formulated based on the dimensions of ISO27001 and the hooked strategy. Based on the nature of the research and the objectives it seeks to achieve, the descriptive analytical approach was used. A questionnaire form was designed to collect data from the sample with a comprehensive inventory of the research community represented by managers, numbering approximately (80) managers in all companies operating in the field of providing Internet services in some Iraqi cities, according to the companies' data during the research. The scales were developed, and 80 questionnaire forms were distributed to the research sample via (Google Form) and via hard copy forms according to the representation of the research population. (55) forms were returned, 2 forms were excluded, and (53) forms remained valid for analysis in Internet service companies in some Iraqi cities. Several methods were used, including judges and Cronbach's alpha to ensure validity and reliability, factor analysis, simple correlation, and structural equation modeling using AMOS-26 and SPSS-26 programs. The results showed a positive correlation and impact between the variables. In light of the research results, a number of recommendations were presented regarding the need for administrators and leaders to focus on their application of ISO27001 in order to enhance the hooked strategy and its dimensions. Recommendations were also presented for companies, corporations, and other departments, as well as proposals for future studies in this field.
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