The role of strategic capabilities in achieving strategic summit: A descriptive and analytical study in Zain Telecom Company in Iraq
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Abstract
This research aims to understand the role of strategic capabilities (technical knowledge for value creation, the ability to build and own resources, and the technology used) in achieving strategic excellence (inventory management, customer understanding, market drivers, brand strength, and competitor analysis) at Zain Iraq Mobile Telecommunications Company, The descriptive analytical approach was adopted in presenting, analyzing and interpreting the research information, because it helps in collecting a very large number of data and research information related to the phenomenon or research problem. The research was conducted in Zain Iraq Mobile Communications Company, and the research community amounted to (115) managers from the upper and middle leadership represented by branch managers, sales center managers, and department managers, which was limited by the comprehensive limitation method, and the distribution was done. (115) questionnaires were returned, of which (95) were valid for statistical analysis, with a response rate of (%83). The researcher adopted the questionnaire as the main tool for collecting data, and in order to process the data, a set of statistical methods were used to analyze the data collected and processed using the program (SPSS V.28) The research reached a set of results that were in general consistent with the research hypotheses, the most important of which was the interest of the company being studied in all the variables and dimensions of the research and the existence of correlation relationships ,There was a significant correlation between the research variables and their sub-dimensions, as well as the impact of strategic capabilities on achieving strategic summit within the company under study. The research presented a set of recommendations, the most important of which was to work on adopting the dimensions of strategic capabilities that lead to achieving strategic summit.
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