محتوى المقالة الرئيسي

اسامة عبد المجيد عويد الحياني osa22n1002@uoanbar.edu.iq
عراك عبود عمير الدليمي arrak_2000@uoanbar.edu.iq


الملخص

          يهدف البحث معرفة دور القدرات الاستراتيجية بأبعادها (المعرفة الفنية لبناء القيمة، القدرة على بناء الموارد وامتلاكها، التكنلوجيا المستخدمة) في تحقيق القمة الاستراتيجية بأبعادها(ادارة مخزون الموجودات، فهم الزبائن، محركات السوق، قوة العلامة التجارية، تحليل المنافسين) في شركة زين العراق للاتصالات المتنقلة، واعتمد المنهج الوصفي التحليلي في عرض معلومات البحث وتحليله وتفسيره، لأنه يساعد على جمع عدد كبير جداً من البيانات والمعلومات البحثية المتعلقة بالظاهرة أو المشكلة البحثية، وقد أجري البحث في شركة زين العراق للاتصالات المتنقلة، وبلغت عينة البحث (115) مديراً من القيادات العليا والوسطى المتمثلة بـ (مديرو الفروع، ومديرو مراكز البيع، ومديرو الأقسام)، الذي جرى حصره بأسلوب الحصر الشامل، وجرى توزيع (115) استبانة اعيد منها (95) استبانة صالحة للتحليل الاحصائي وبنسبة استجابة بلغت (83%)، واعتمد الباحث الاستبانة كأداة رئيسة لجمع البيانات، وبهدف معالجة البيانات جرى استعمال مجموعة من الاساليب الإحصائية لتحليل البيانات التي جمعها ومعالجتها باستخدام برنامج (SPSS V.28)، وتوصل البحث إلى مجموعة من النتائج التي تطابقت بمجملها مع فرضيات البحث، ومن أهمها اهتمام الشركة المبحوثة بمتغيرات وأبعاد البحث كافة ووجود علاقات ارتباط معنوية بين متغيرات البحث بأبعادها الفرعية، فضلاً عن وجود تأثير القدرات الاستراتيجية في تحقيق القمة الاستراتيجية في الشركة المبحوثة، وقدم البحث مجموعة من التوصيات أهمها العمل على تبني أبعاد القدرات الاستراتيجية التي تؤدي إلى تحقيق القمة الاستراتيجية.

التنزيلات

بيانات التنزيل غير متوفرة بعد.

تفاصيل المقالة

كيفية الاقتباس
اسامة عبد المجيد عويد الحياني, & عراك عبود عمير الدليمي. (2026). دور القدرات الاستراتيجية في تحقيق القمة الاستراتيجية: بحث وصفي تحليلي لشركة زين الاتصالات بالعراق. مجلة تكريت للعلوم الادارية والاقتصادية, 22(73 part 1), 120–139. https://doi.org/10.25130/tjaes.22.73.1.7
القسم
Articles

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