محتوى المقالة الرئيسي

أحمد عبدالله دانوك ahmed.aldanok@yahoo.com


الملخص

الهدف من هذا البحث هو التعرف بأهمية دور صناع المعرفة بوصفهم مورداً معرفياً قادراً على التعامل مع المتغيرات البيئية وقيادة المنظمة لتكون قادرة على تحقيق الاداء المتميز في ظل المنافسة الكبيرة التي يشهدها ميدان البحث، ويتحقق ذلك الاداء عن طريق الاعتماد على ما يمتلكونه من معرفة باعتبارها من اهم موجودات العصر ومصدراً اساسياً يقود الى التقدم والتطور، ويتم تفعيل دورهم الاساسي عن طريق تحفيزهم ومنحهم المرونة الاستراتيجية اللازمة التي تمكن من السرعة في حل المشكلات ومواجهة التحديات وتقديم الحلول المثلى القائمة على ابداعاتهم وابتكاراتهم، ولتحقيق هذا الهدف اعتمد الباحث على المنهج الاستقصائي-التحليلي المستند على دراسة العلاقات والابعاد والمتغيرات المستمدة بياناتها من الميدان المبحوث معتمداً في ذلك على (البحث، التحليل، البرهان)، وقد تمثلت شركة زين للاتصالات في العراق ميداناً للبحث باعتباره من اكثر الميادين منافسة، وان النجاح فيه يتطلب اعطاء الدور الاكبر لصناع المعرفة ومنحهم المرونة للمواجهة والنجاح، واختيرت عينة قصدية حسب معادلة (Krejeie & Morgan,1970) بواقع (46) مستجيباً تمثلت بـ (المدير، مدير قسم، مدير شعبة، مدير مبيعات)، وتم الاعتماد على الاستبانة في جمع البيانات والمعلومات بوصفها الاداة الرئيسة للبحث، وتم العمل على تحليل تلك البيانات بالاعتماد على برنامج (SPSS) وخوارزمية ذكاء السرب (ACO)، وتوصل البحث الى مجموعة من الاستنتاجات اهمها "تبين ان الشركة المبحوثة تتعرض الى العديد من الضغوطات التنافسية من الشركات الاخرى في قطاع الاتصالات مما يتطلب الاعتماد بشكل رئيس على رأس المال المعرفي بوصفة القادر على تحقيق الاداء المتميز بصورة مستمرة، وعلى ضوئها قدم الباحث مجموعة من المقترحات أهمها: تمكين صناع المعرفة ومنحهم الصلاحيات، وهذا يتيح لهم فرص التفكير وطرح افكار جديدة ومناقشتها بحرية دون اي قيود، واعطائهم المرونة الكاملة في التعامل مع المتغيرات البيئية لبناء منظمة متكاملة متكيفة مع بيئتها مرنه في تعاملها وهذا يضمن افضل الاداء.

التنزيلات

بيانات التنزيل غير متوفرة بعد.

تفاصيل المقالة

كيفية الاقتباس
دانوك أ. ع. (2021). صناع المعرفة مدخلاً لتحقيق الاداء المتميز عبر المرونة الاستراتيجية/شركة زين للاتصالات في العراق أنموذجاً. مجلة تكريت للعلوم الادارية والاقتصادية, 17(53, 2), 440–472. https://doi.org/10.25130/tjaes.17.53.2.26
القسم
Articles

المراجع

Ab Hamid, Mohd Rashid, Mokhtar Abdullah, Zainol Mustafa, & NurBalqishanisbinti Zaina, (2018), Conceptual framework of innovation excellence model for higher education institutions, Procedia- Social and Behavioral Sciences, No. 174.

Al-Abdi, Ali Razzaq, (2012), Implications of high performance work systems in job outcomes within the framework of human resource flexibility practices: an empirical study of applying the theory of multiple levels to a sample of Iraqi universities”, thesis of unpublished PhD, and the Faculty of Economics.

Al-Ashram, Najah Faris Ismail, (2019), the degree of practice of department heads in Palestinian universities for strategic flexibility and its relationship to the effectiveness of their decision-making, unpublished master's thesis, College of Education, Islamic University in Gaza, Palestine.

Al-Azzawi, Faris Salah Najm, (2010), Requirements for establishing global manufacturing standards and their impact on achieving some dimensions of outstanding performance, a study from the viewpoint of a sample of workers in the General Company for Medicines and Medical Supplies/Nineveh, unpublished master thesis, College of Administration And Economics, University of Mosul.

Al-Enezi, Fahad Awad, (2014), The Impact of Strategic Flexibility on the Quality of Institutional Performance/An Applied Study on the Kuwait Aviation Company, unpublished master's thesis, Middle East University, Kuwait.

Al-Hadi, Sharaf Ibrahim, (2013), Managing Change in Arab Higher Education Institutions Towards Quality Quality and Excellence in Performance, The Arab Journal for Quality Assurance of University Education, Issue 11.

Al-Issawi, Tariq Awni Issa, (2013), The extent of application of the standard of operations according to the European model for excellence in performance and its impact on combating crime before it occurs in the Gaza Strip, from the point of view of officers of the General Directorate of Investigation, unpublished master's thesis, Faculty of Commerce, University Islamic, Gaza, Palestine.

Al-Jubouri, Hadeer Khaiwan Ashour, (2013), The Impact of Marketing Knowledge and Competitive Intelligence on Achieving Outstanding Performance, a Comparative Analysis Study of the Views of a Sample of Directors of Iraqi Governmental and Private Banks, unpublished Master Thesis, College of Management and Economics, University of Karbala, Iraq.

Allen, Paisey, (2003), Knowing It All, New Zeland, Management, Vol. 49, No, 3.

Al-Obaidi, Karawan Aziz Hussain, (2014), Harmonization between Total Quality Management and Process Re-engineering and their effect on outstanding performance, an analytical exploratory study of the banking sector, unpublished master's thesis, College of Administration and Economics, University of Baghdad.

Al-Shammari, Ahmad Abdullah, and others, (2016), The Role of the Characteristics of Knowledge workers in Achieving the High Performance of Organizations, Al-Qadisiyah Journal of Administrative and Economic Sciences, Volume 18, Issue 2, Al-Qadisiyah University, Iraq.

Armstrong, Michael, (2009), Strategic human resource management: a guide to action, 4th edition kogan page, Great Britain, Cambridge, University press, New York, U.S.A.

Awwad, Abdulkareem S., (2009), The Influence of strategic flexibility on the achievement of strategic objectives: an Empirical study on the Jordanian Manufacturing Companies, Jordan journal of Business Administration, volume 5, No. 3.

Cao, Hong L, (2019), China's private enterprises to explore the loss of knowledge workers, IEEE.

Cheng, W, & Zhang G, (2008), Self-motirator factors of senior Knowledge Workers, LEEE.

Chen, W, (2018), IT Politics in the Domain of Knowledge Workers: A Chronological Analysis of Learning Management Systems, IBIMA Publishing, IBIMA Business Review.

Combe, Lan & Greeniey, Gordon, (2004), Capabilities for strategic flexibility a cognitive context framework, European Journal of Marketing, Vol. 38 Issue: 11/12, emerald insight.

Davenport, Thomas, (2016), Thinking for a living - How to Get better performance and Results from Knowledge worker, printed in the United States of America.

Denisi, Angelo, & Griffin, Ricky, (2001), Human Resource Management, Houghton Mifflin company Bosten, New York, Printed in the U.S.A.

Dessler, Gary, (2019), a Framework for Human Resource Management, 7th Edition, International Edition, Pearson, New Jersey.

: Dorigo M, et al., (1991), the Ant System, Technical Report, Milano, Italy, P. 56.

Esi, Marius Costel, (2013), Performance and Excellence in Defining, Asserting and Concretizing the Mission of Business Organization, Lumen International Conference Logos Universality Education Novelty, Vol. 92.

Gosling, J, Purvis, L, & Naim, M., (2010), Supply chain flexibility as a of supplier selection, International Journal of Production Economics.

Haihuo, Kong & Zhanguo, Duna, (2011), Study on the Model of Knowledge Workers Efficiency and the Influence Factors, IEEE.

Hassan, Alaa Ahmad, Salman, and Yasser Daoud, (2019), The importance of applying the (Ghazawhen) model for broad cooperation at the Northern Technical University / Suggested study, Tikrit Journal of Administrative and Economic Sciences, Volume 15, Issue 48.

Hax, Arnoldo, (2010), Strategic Management, emerald group publishing limited, http: // www. Sciencedirect.com/science.

Hebert, Paulette R, (2019), Facility management interns consider scientist end - users at a national lab, Emerald Group Publishing Limited, Journal of Facilities Management, Vol. 10, No. 2.

Hussein, Walid Hussein, (2016), The Impact of the Strategic Flexibility of Business Organizations on Rationalizing Their Strategic Decisions, Al-Mansour Magazine, Volume 7, Issue 25.

JanKal, Radoslav, (2017), the role of innovation in the assessment of the excellence of enterprise subjects, 2nd World Conference on Business Economics and Management, Vol. 109.

Jansch, K, (2009), Strategic Management in Mass Customization Enterprises in Germany and Russia: An Empirical Based Spotlight on Strategy, Advances in Production and Management, 1 Special.

Jessup, Leonard & Valacich, Joseph, (2008), Information Systems Today, Pearson Education International, printed in the United States of America.

Johnston, M & Marshall, G., (2010), Relationship Selling, third edition, McGraw IrWin.

Jones, caret, (2007), Organizational theory Design and Change, Person-Prentice Han, upper, saddle river, New jersey.

Lei, Hongzhen & Lan, Juanli, (2020), Research into the influence factors of knowledge workers sharing residual claims rights, Emerald Group Publishing Limited, Journal of Knowledge-based Innovation in China, Vol. 5, No. 1.

Margaryan, A, Milligan, C. & Littlejohn, A, (2011), Validation of Davenport's classification structure of knowledge-intensive processes, Journal of Knowledge Management, VOL. 15, NO. 4.

Martion Jaeger & Sondus Al Qudah, (2017), MBNQA criteria used in the GCC countries, Emerald Group Publishing Limited, The TQM Journal, Vol. 25. No. 2.

Masoudi, Wafaa, (2013), The Impact of Management Information System on Achieving Distinguished Performance in the Economic Enterprise, Case Study of Algeria Communications Unit and Ouargla, published master's thesis, Faculty of Economic, Commercial and Management Sciences, Qasidi Merbah University - Ouargla, Algeria.

Shimizn, Katsuhiko & Hitt, Michael A, (2004), Strategic flexibility: Organizational Preparedness to reverse ineffective strategic decisions, Academy of Management Executive, Vol. 18, No. 4.

Shuaib, Shandana, (2008), Managing Knowledge Workers, Business Review January, Vol. 3, No. 1.

Sokovic, Pavletic & Kern Pipan, (2017), Quality Improvement Methodologies- PDCA Cycle”, RADAR Matrix, DMAIC and DFSS Journal of Achievements in Manufacturing E

Standen, Jim, (2004), The EFQM Excellence Model, http://www. Ijamt. Org.

Wang, Shu-qin, Gao, Cun-chen, Liu, Yun-long Zhen, & Tang, Shu-hong, (2013), Sliding mode variable structure control for the dynamic system of knowledge workers in hightech enterprises, Control and Decision Conference (CCDC), 25th Chinese, IEEE Xplore Digital Library.

Weldy, G, (2016), Learning organization and transfer: strategies for improving performance, The Learning Organizaton, Vol. 16, No. 1.

Wu, J, (2008), On the Management Based on Characteristics of Knowledge Workers, Modern Applied Science, Vol. 2, No. 2.

Yannopoulos, peter, (2020), defensive and Offensive Strategies for Market Success, International Journal of business and social science, vol. 2, No. 13.