Abdul Rahman, F., Fauzi, A., & Aziz, W. (2020). The Usage of Artificial Intelligence in Marketing Automation: Potentials and Pitfalls. Journal of Mathematics and Computing Science, 6(2), 1-8.

Abu Al-Haija, M. (2020). The impact of human resources empowerment strategies in achieving sustainable competitive advantage in private hospitals in Amman Governorate, unpublished master’s thesis. Jordan: Faculty of Business, Al-Isra Private University.

Ahadul Islam, M., Fakir, S., Bin Masud, S., Hossen, M., Islam, M., & Siddiky, M. (2024). Artificial intelligence in digital marketing automation: Enhancing personalization, predictive analytics, and ethical integration. Edelweiss Applied Science and Technology, 8(6), 6498-6516.

Al-Aqidi, W. (2018). Intellectual capital and its impact on achieving sustainable competitive advantage: An applied study on a sample of employees at Zain Jordan Telecommunications Company,. unpublished master’s thesis: Faculty of Business, Al-Isra Private University.

Al-Fadel, M., & Al-Naimi, S. (2018). Obstacles to Acquiring Sustainable Competitive Advantages: A Case Study in the New Hamam Al-Alil Cement Plant, Nineveh Governorate. Rafidain Development Journal, 37, 240-22.

Al-Kshak, S., Abdel Samie, H., & Al-Romeedy, B. (2022). The impact of entrepreneurial marketing on the sustainability of competitive advantage: An applied study on Egypt Air. Journal of the Faculty of Tourism and Hotels - Sadat City University, 6(2).

Al-Shuwayat, S. (2019). The impact of applying e-governance on the sustainable competitive advantage of Jordanian banks, unpublished master’s thesis. Faculty of Economics and Administrative Sciences, Al al-Bayt University.

Ali, M. H., & Mahmood, R. H. (2022). The effects of organizational health on the knowledge sharing. Qalaai Zanist Journal, 7(4), 812–845.

Alwan, S. (2021). Competitive intelligence management as a strategic mechanism to achieve sustainable competitive advantage in Egyptian universities and face the challenges of the Corona virus (covid 19). Educational Journal of the Faculty of Education in Sohag, 2(83), 1064-1158.

Areiqat, Ahmad Abdelhadi, Tawfiq Al-Bazaieh, Sakher, & Abu Rumman, Ayman. (2019). The effect of corporate social responsibility in achieving competitive advantage at Jordanian Aviation Companies.. International journal of supply chain management, Volume 8, Issue. 2.

Atta, R. M. (2023). The effect of regulatory gene dynamics on marketing automation, with special application to workers at Factories Manufacturing ready-made garments In the free zone in Port Said Governorate. Journal of Business Research - Faculty of Commerce, Zagazig University, 45(2), 425-472.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson Education.

Christian, F., Blesik, T., & Bick, M. (2021). Blockchain Applications in Supply Chain Transactions. Journal of Business Logistics, 42(1), 7–24.

Doğru, Ç. (2021). An integration of human resources and supply chain management for a sustainable competitive advantage: A resource-based view. IGI Global: n Handbook of research on Recent Perspectives on management, international trade, and logistics (pp. 69-84).

Hill, C., & Jones, F. (2001). Strategic management theory 5th ed. Boston, New York: Houghton Mifflin Company.

Hill, T. (2009). operation management strategic Context & management analysis. London: London Mac millan press Ltd.

Hussein, W. (2020). Strategic thinking and its reflection on the core capabilities to achieve sustainable competitive advantage (An analytical study of the opinions of a sample of employees at Zain Telecommunications Company / Iraq),. Journal of the College of Administration and Economics - University of Fallujah, 2, 1-24.

Ismail, A., & Mohamed, N. (2021). The role of entrepreneurial marketing in strengthening sustainable competitive advantage: An applied study on industrial companies in Sadat City. Scientific Journal of Financial and Administrative Studies and Research, 9(1), 97-127.

Karson, M., & Murphy, D. (2013). The dynamics of competition in the hospitality industry. Journal of Hospitality Management, 25(3), 45–59.

Keegan, B., Dennehy, D., & Naudé, P. (2024). Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Information Systems Frontiers,, 26(3), 1025–1039.

Knudsen, E., Lien, L., Timmermans, B., Belik, I., & Pandey, S. (2021). Stability in turbulent times? The effect of digitalization on the sustainability of competitive advantage. Journal of Business Research, 12(8), 360-369.

Little, J. (2001). Marketing automation on the internet. UC Berkeley 5th invit choice symp, Monterey. California.

Macmillam, H., & Tampoe, M. (2001). Strategic management process, content & implementation. U.K: Oxford university, press Inc.

Mardatillah, A., Rosmayani, R., & Ramadhani, S. (2021). Sustainable Competitive Advantage of Riau Malay Weaving Industry Based on Local Wisdom. International Research Journal of Business Studies, 13(3), 227-240.

Nyuga, G., & Tanova, C. (2024). Assessing the mediating role of knowledge management in the relationship between technological innovation and sustainable competitive advantage. Heliyon, 10(23), 1-17.

Obinna, A., & Kess-Momoh, A. (2024). Comparative technical analysis of legal and ethical frameworks in AI-enhanced procurement processes. World Journal of Advanced Research and Reviews, 22(1), 1415-1430.

Ochuba, N., Adewunmi, A., & Olutimehin, D. (2024). The role of AI in financial market development: enhancing efficiency and accessibility in emerging economies. Finance & Accounting Research Journal, 6(3), 421-436.

Olsen, G., & Pracejus, J. (2020). Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand. Journal of Business Research, 11(6), 245-257.

Papadopoulos, A. (2014). Strategic marketing in hospitality: Adapting to crises and economic shifts. Journal of Hospitality Marketing & Management, 23(4), 289–305.

Poulova, P., Wang, H., Song, L., Xiujun, W., Tehseen, S., & Xiao, L. (2024). Impact of Hofstede’s cultural dimensions on sustainable competitive advantage: The mediating role of entrepreneurial innovativeness among Malaysian ethnic entrepreneurs. Acta Psychologica, 25(1), 1-14.

Putra, H., & Sfenrianto. (2020). Analysis of Customer Satisfaction Factors on e-Commerce Payment System Methods in Indonesia. International Journal of Advanced Computer Science and Applications, 11(4), 471-480.

Salih, M. M. (2017). Elements Of Continuous Improvement and Its Role In Competitive Advantge Analytical Study In Carrefour Company. Tikrit University - College of Administration and Economics / Tikrit Journal of Administrative and Economic Sciences, 2(38), 144-180.

Semerádová, T., & Weinlich, P. (2020). Readiness Of Small And Medium Enterprises For Marketing Automation. Acc Journal, 26(2), 54 -68.

Silva, S., Corbo, L., & Fernandes, M. (2023). Marketing accountability and marketing automation: evidence from Portugal. merald Journal of Business, 18(1), 145-164.

Stallone, V., Wetzels, M., & Klaas, M. (2021). Applications of Blockchain Technology in marketing systematic review of marketing technology companies. Research and Applications, 2(3), 1-9.

UDDIN, K., BHUIYAN, M., & HAMID, M. (2024). Perception towards the Acceptance of Digital Health Services among the People of Bangladesh. WSEAS Transactions on Business and Economics, 21, 1557-1570.

Viale, L., & Zouari, D. (2020). Impact of digitalization on procurement: the case of robotic process automation. Supply Chain Forum: An International Journal, 21(3), 185-195.

Ziakis, C., & Vlachopoulou, M. (2023). Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review. Information, 14(12), 664.