The Effect of Organizational Ambidexterity Precedence in Commercialization Intellectual Outputs: The Mediating Role of Communities of Knowledge Practice
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Abstract
The study aims to identify the effect of organizational ambidexterity precedence in Marketing intellectual outputs through knowledge practice communities. In order to verify this goal، Tikrit University was chosen as a field of research and a source of information through the answers provided by faculty members. The study community consisted of (3064) individuals، while the sample taken for analysis was (389). The questionnaire was relied upon as a main tool for the study، and the descriptive analytical approach was relied upon to achieve the study objectives and reach a solution to its problem.
The data and hypotheses adopted in the study were analyzed by using appropriate statistical methods through the use of statistical analysis programs SPSS Version 23 and PLS4، SMART، and the study reached several results، the most important of which are: here is a significant effect of organizational ambidexterity precedence in marketing intellectual products, and knowledge practice communities mediate the positive relationship between them. The research presented a set of recommendations for the researched organization to benefit from the nature of the relationship between the three research variables.
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