A. Books:

Lin, G., Wei, W., & Zhu, W., (2015), the Principle of Profit Models. Springer.

Muehlhausen, J., (2013), Business models for dummies. John Wiley & Sons.

Wei, W., Zhu, W., & Lin, G., (2013), Approaching business models from an economic perspective. Springer.

Osterwalder, A., & Pigneur, Y., (2010), Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Peppers, D., & Rogers, M., (2016), Managing customer experience and relationships: A strategic framework. John Wiley & Sons.

Blattberg, R. Getz, G. Thomas, J., (2001), Customer Equity: Building and Managing Relationships as Valuable Assets Harvard Business School.

Kieso, D, E., Weygandt, J, J., Warfield, T, D., (2015), Intermediate Accounting, second Edition. Wiley.

Keeley, L., Walters, H., Pikkel, R., & Quinn, B., (2013), ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons.

Jeter, C. Chaney K., (2012), Advanced Accounting. 5th, Edition. John Wiley & Sons.

Hoyle, J. Schaefer, T. Doupnik, T., (2011), AdvancedAccounting. 10th Edition, McGraw-Hill/Irwin.

B. Periodicals:

Zott, C., Amit, R., & Massa, L., (2011), the business model: recent developments and future research. Journal of management, 37(4), 1019-1042.

Timmers, P., (1998), Business models for electronic markets. Electronic markets, 8(2), 3-8.

Osterwalder, A., Pigneur, Y., & Tucci, C. L., (2005), Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16 (1), 1.

Amit, R., & Zott, C., (2012), Creating value through business model innovation. MIT Sloan Management Review, 53.

Doz, Y. L., & Kosonen, M., (2010), Embedding strategic agility: A leadership agenda for accelerating business model renewal. Long range planning, 43(2-3), 370-382.

Chesbrough, H., & Rosenbloom, R. S., (2002), the role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐off companies. Industrial and corporate change, 11(3), 529-555.

Chesbrough, H., (2007), Business model innovation: it is not just about technology anymore. Strategy & leadership.

Osterwalder, A., & Pigneur, Y., (2004), an ontology for e-business models. Value creation from e-business models, 1, 65-97.

Lu, D., (2001), Shared network investment. Journal of Economics, 73(3), 299-312.

Hinson, R., (2010), the value chain and e-business in exporting: Case studies from Ghana’s non-traditional export (NTE) sector. Telematics and Informatics, 27(3), 323-340.

Hassan, A., (2012), the value proposition concept in marketing: How customers perceive the value delivered by firms-A study of customer perspectives on supermarkets in Southampton in the United Kingdom. International journal of marketing studies, 4(3), 68.

Hassan, A., (2012), The value proposition concept in marketing: How customers perceive the value delivered by firms-A study of customer perspectives on supermarkets in Southampton in the United Kingdom. International journal of marketing studies, 4(3), 68.

Tripathi, S., Bhardwaj, A., & Poovammal, E., (2018), Approaches to clustering in customer segmentation. International Journal of Engineering & Technology, 7(3.12), 802-807.

Andjelkovic, A. Barac, N. Radosavljević, M., (2017), Analysis of Distribution Channels’ Successfulness-The Case of the Retail Chains in the Republic of Serbia. Economic Themes 55(4): 501-519.

M. Oberholzer J.E.E. Ziemerink, (2004), Cost behaviour classification and cost behaviour structures of manufacturing companies, Meditari Accountancy Research, Vol. 12 Iss 1 pp. 179-193

Freeman, R. E., (2010), managing for stakeholders: Trade-offs or value creation. Journal of business ethics, 96(1), 7-9.

Sahakitpinyo, K., (2020), Stakeholder influence and business models in corporate-accelerators: a conceptual framework. In ISPIM Conference Proceedings (pp. 1-10). The International Society for Professional Innovation Management (ISPIM).

Hitt, M. A., Ireland, R. D., Camp, S. M., & Sexton, D. L., (2001), Strategic entrepreneurship: Entrepreneurial strategies for wealth creation. Strategic management journal, 22 (6‐7), 479-491.

Voelpel, S. C., Leibold, M., & Tekie, E. B., (2004), the wheel of business model reinvention: how to reshape your business model to leapfrog competitors. Journal of change management, 4(3), 259-276.

AlinezhadSarokolaee, M., & Ebrati, M., (2012), the relationship between target costing and value-based pricing and presenting an aggregate model based on customers’ expectations. Procedia-Social and Behavioral Sciences, 41, 74-83.

Teplická, K., (2015), Comparison of Methods for Pricing of the Product and its Impact on Economic Efficiency of Enterprise. Procedia Economics and Finance, 34, 149-155.

Baharudin,N. Jusoh, R., (2015), Target Cost Management (TCM): a case study of an automotive company, Procedia-Social and Behavioral Sciences Volume 172, Pages 525-532.

Kocakulah, M. C., & Austill, A. D., (2006), Product development and cost management using target costing: a discussion and case analysis. Journal of Business & Economics Research (JBER), 4(2).

Zimmerman, A. B., & Bloom, R., (2016), The matching principle revisited. Accounting Historians Journal, 43(1), 79-119.

Adrodegari, F., Saccani, N., & Kowalkowski, C., (2016), A framework for PSS business models: formalization and application. Procedia CIRP, 47, 519-524.

Caiyan, M. (2010, July). A study on partnerships within corporate alliances and partnership management. In 2010 IEEE International Conference on Software Engineering and Service Sciences (pp. 725-728). IEEE.

Ji, G., & Zhao, Y., (2013, July), Analyze profit model of logistics outsourcing in the e-commerce enterprise. In 2013 10th International Conference on Service Systems and Service Management (pp. 704-707). IEEE.

Hanpo, H., Haibo, L., & Jing, W., (2010, May), A comparative study for search engines business model-based on the case of Baidu and Google. In 2010 International Conference on E-Business and E-Government (pp. 228-232). IEEE.

Salminen, J., (2009), Power of Google-A study on online advertising exchange. Industrial Marketing Management, 10(59), 65.

Skjoett-Larsen, T., Halldorsson, A., Andersson, D., Dreyer, H., Virum, H., & Ojala, L. (2006). Third party logistics–a Nordic approach. International Journal of Value Chain Management, 1(2), 190-204.

Mao, S., Zhu, M., Wang, X., & Xiao, X., (2020), Grey Lotka-Volterra model for the competition and cooperation between third-party online payment systems and online banking in China. Applied Soft Computing, 106501.

Jin, H., Liu, S., Sun, J., & Liu, C., (2019), Determining concession periods and minimum revenue guarantees in public-private-partnership agreements. European Journal of Operational Research.

Chen, B., Liou, F. M., & Huang, C. P., (2012), optimal financing mix of financially non-viable private-participation investment project with initial subsidy. Engineering Economics, 23(5), 452-461.

Advertising revenue of Google from 2001 to 2019:

https://www.statista.com/statistics/266249/advertising-revenue-of-google/

C. Thesis:

Kar, M., (2006), A classification of relationship marketing strategies in business to consumer markets. Phd thesis The University of Manchester (United Kingdom).